Under the new algorithmic payout formula, gross impressions no longer determine your check. Instead, payouts hinge on the RPM payout rate (revenue per mille), which calculates gross compensation per 1,000 qualified views.
A video racking up 1,000,000 gross impressions on the "For You" feed typically converts only 40% to 70% of those into qualified views. Short view durations, instant swipes, or repeat plays from the same user fail to register. If an upload garners 600,000 qualified impressions with a stable $0.65 RPM, your net calculation yields exactly $390.
| Monetization Channel | Eligibility Standard | Typical Net RPM / Return | Payout Frequency |
|---|---|---|---|
| Legacy Creator Fund (Discontinued) | 10K followers, 100K views (short format) | $0.02, $0.04 per 1K views | Monthly (Net 30) |
| Creator Rewards Program | 10K followers, 1-minute+ video duration | $0.40, $1.20 per 1K qualified views | Monthly (Around the 15th) |
| TikTok Shop Affiliate | 5K followers (regional rules vary) | 5%, 20% commission per sale | Per product settlement window |
| Brand Partnerships | Open market / Creator Marketplace | $500, $10,000+ flat fee per integration | Invoice milestones (Net 15, 60) |
Factors dragging down your RPM include traffic originating from developing economies with lower digital advertising costs, brief average watch periods, or low keyword value. Conversely, production focused on personal finance, corporate enterprise software, or luxury products regularly clocks an RPM above $1.10, proving that niche topic authority directly dictates earnings per 1 million views.
