Q1: Why did the Jet2 audio appear in the London New Year’s Eve fireworks?
London’s New Year’s Eve pyrotechnic show regularly incorporates major pop culture highlights, viral songs, and notable British cultural moments from the preceding year. The audio snippet was selected by soundtrack producers as a nod to the year's biggest domestic internet trend.
Q2: What is the song used in the Jet2 meme?
The song is "Hold My Hand" by English singer-songwriter Jess Glynne. Released in 2015, it reached number one on the UK Singles Chart and has been used continuously in Jet2 marketing campaigns since 2016.
Q3: Did Jet2 pay to have their slogan featured during the fireworks?
No. The London fireworks soundtrack is curated independently by production designers and event directors for the Greater London Authority. The inclusion was a cultural reference, not a sponsored marketing placement.
