To quantify where genuine savings occurred, the editorial team cross-referenced retail pricing, member-exclusive coupon codes, and gift valuations across 120 SKUs between November 23 and December 1, 2025.
| Product Category | Black Friday Window (Nov 23, 28) | Cyber Monday Window (Nov 29, Dec 1) | Audit Finding |
|---|---|---|---|
| Hair Styling Tools | 30%, 45% off flagship irons and dryers | 20%, 25% off; limited SKU variety | Black Friday offered superior baseline pricing. |
| Viral Skincare Favorites | 20% off select single SKUs | 30%, 40% off full brand catalogs | Cyber Monday provided deeper net savings. |
| Holiday Beauty Gift Sets | Full inventory; buy-one-get-one 50% | 30% off remaining stock; high sell-out rate | Black Friday won decisively on product selection. |
| Prestige Makeup Discounts | Curated $15, $25 item-level steals | Sitewide $10 off $50; 5x point events | Cyber Monday yielded lower cart totals. |
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