Heading into the 2026 spring circuit, Vance intended to debut Momo’s official line at the Renegade Craft Fair in Chicago. To build local anticipation, she scheduled an early-access subscriber drop featuring 320 unique pieces: paw-stamped espresso cups, faceted matcha bowls, and cat-inspired ceramics with low-relief paw prints along the foot-rings.
When the online queue opened at 10:00 AM Central, more than 18,500 active shoppers were waiting on the site. By 10:04 AM, every single item had sold out.
The sudden wipeout forced Vance to pivot her in-person booth strategy. Instead of selling physical inventory off the shelves at Renegade, the studio space was converted into an interactive gallery showcasing the making process, firing samples, and taking a strictly limited waitlist for fall deliveries. The episode illustrates how internet famous cats can suddenly disrupt small-batch craft supply chains, where physical production cannot simply ramp up at the push of a button.
